Hi, I'm
Andrea Castagna
Performance Marketing Specialist managing paid campaigns on Meta Ads, Google Ads, and Amazon Ads for international e-commerce. I combine data, automation, and AI to maximize ROAS and scale performance.
Professional Experience
Digital Marketing Specialist
May 2021 — PresentTenacta Group
- Managing and setting up multi-market paid campaigns (IT/ES) on Meta Ads, Google Ads, and Amazon Ads (Perpetua)
- Implementing server-side tracking with Conversion API (CAPI) via Stape and GTM
- Creating and optimizing Amazon product listings
- Building performance dashboards for ROAS and campaign monitoring
Digital Marketing Specialist Junior
Sep 2021 — Dec 2021Tenacta Group
- Company-wide Data Governance project
- Architecting and implementing Data Warehouse and Data Lake
- Centralizing marketing and sales data for integrated reporting
Digital Marketing Consultant
Jan 2021 — Jul 2021Schneider Electric
- Data integration project with SDM and Schneider Electric
- Building a data lake to qualify commercial leads
- Improving conversion rates with a data-driven approach
Junior Tax Operator
Apr 2019 — Jun 2019Servizi Integrati CISL Lombardia
- Tax management and support for taxpayers
- Processing tax declarations
Education
Advanced Course in Data Analytics
SdM School of Management
200 hours on applied statistics, data visualization, machine learning, and AI for marketing. Focus on predictive models to optimize campaign performance.
Master's degree in Digital Business Development
SdM School of Management
Digital marketing, e-commerce, paid advertising, and digital strategy. Final project with Schneider Electric on data integration and lead qualification.
Master's Degree in Law
University of Bergamo
Thesis on new technologies to combat corruption in public administration. Legal skills applied to privacy, GDPR, and compliance in digital advertising.
Scientific High School Diploma
Istituto Superiore Don Lorenzo Milani
Scientific education and development of critical and analytical thinking.
Skills
Paid Media & Advertising
Tracking & Analytics
Data & AI
SEO & E-commerce
Featured Projects
SEO & Content
4AI Keyword Clusterer
Advanced tool for semantically grouping thousands of keywords using N-Grams (local) or Gemini AI for intent classification.
ExploreSmart UTM Builder
Tracked link generator with preset management, automatic formatting rules, and local configuration saving.
ExploreXML Parser
XML sitemap and RSS feed parser with URL extraction, filters, and CSV export. Useful for technical SEO audits.
ExploreQR Code Generator
Generate custom QR codes with colors, integrated UTM tracking, and PNG/SVG download.
ExploreAnalytics & Performance
6Metrics Lab
Interactive calculator for marketing metrics (ROAS, MER, Margin, etc.). Automatic inverse formulas and AI explanations.
ExploreA/B Test Calculator
Calculate sample size for A/B tests or analyze results with statistical significance, confidence intervals, and power.
ExploreROAS / ROI Calculator
Calculate ROAS, ROI, net profit, break-even ROAS, and LTV:CAC ratio for your marketing campaigns.
ExploreMarketing Funnel Analyzer
Analyze your marketing funnel conversions stage by stage with visualization and drop-off metrics.
ExploreCampaign Budget Planner
Plan your paid media budget allocation across channels (Meta, Google, Amazon) and estimate conversions, revenue, and ROAS.
ExploreAd Platform Comparator
Compare Meta Ads, Google Ads, and Amazon Ads with industry benchmarks. Suggested budget split and estimated metrics.
ExploreAI & Strategy
6AI Ad Copy Generator
Generate ad copy for Meta Ads, Google Ads, and Amazon Ads with Gemini AI. Platform-optimized headlines, descriptions, and CTAs.
ExploreDeep Persona Generator
Create 3 detailed Buyer Persona profiles (Demographics, Goals, Pain Points) from a brief product description.
ExploreSmart Resume Matcher
Analyze the compatibility between your CV and a Job Description using AI. Get a score and tips to improve your application.
ExploreAmazon Product Analysis
AI-powered tips to optimize your Amazon product page with effective title, bullet points, and description.
ExploreAI Meal Idea Planner
AI-powered weekly meal idea generator. Enter your food preferences and get suggestions to organize breakfast, lunch, and dinner.
ExploreAI Creative Brief
Generate comprehensive creative briefs for ad campaigns with AI. Visual direction, color palette, copy guidelines, and platform adaptations.
ExploreRecommendations
I had the opportunity to collaborate with Andrea on the 2021 Field Project sponsored by Schneider Electric during the Master program. I appreciated his business analytics and digital marketing skills, his teamwork and project abilities, and his capacity for rapid learning, even in complex environments.
Let's talk performance?
Looking for new challenges in Performance Marketing, Digital Advertising, and AI-driven growth. If you have an ambitious project, let's talk.